TrueBrow™ TrueColor
TrueColor is a versatile, highly pigmented brow cosmetic designed for both skin and hair application. Its lightweight formula and consistency give you full, soft, natural-looking brows. Paired with our brow conditioner + primer, Element, you’ll enjoy a long-lasting finish for even the most natural looks. Want extra coverage? Just gather a touch more on your brush and you’re set. It’s our tried and true for a reason! TrueColor is best applied with its specially designed range of brushes—choose between soft-tipped or beautifully bold brushes to create your desired look!
TrueColor comes as a loose pigment. The highly pigmented formula is enough product for 100+ applications. Remember, less will be more!
TrueColor is a versatile, highly pigmented brow cosmetic designed for both skin and hair application. Its lightweight formula and consistency give you full, soft, natural-looking brows. Paired with our brow conditioner + primer, Element, you’ll enjoy a long-lasting finish for even the most natural looks. Want extra coverage? Just gather a touch more on your brush and you’re set. It’s our tried and true for a reason! TrueColor is best applied with its specially designed range of brushes—choose between soft-tipped or beautifully bold brushes to create your desired look!
TrueColor comes as a loose pigment. The highly pigmented formula is enough product for 100+ applications. Remember, less will be more!
TrueColor is a versatile, highly pigmented brow cosmetic designed for both skin and hair application. Its lightweight formula and consistency give you full, soft, natural-looking brows. Paired with our brow conditioner + primer, Element, you’ll enjoy a long-lasting finish for even the most natural looks. Want extra coverage? Just gather a touch more on your brush and you’re set. It’s our tried and true for a reason! TrueColor is best applied with its specially designed range of brushes—choose between soft-tipped or beautifully bold brushes to create your desired look!
TrueColor comes as a loose pigment. The highly pigmented formula is enough product for 100+ applications. Remember, less will be more!
TrueColor
TrueColor is a versatile, highly pigmented brow cosmetic designed for both skin and hair application. TrueColor is best applied with its specially designed range of brushes—choose between soft-tipped or beautifully bold brushes to create your desired look!
How do I choose my TrueColor Shade?
Match your natural brow hair color
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Are you having trouble choosing the right TrueColor shade? Here’s a tip from Elle: Check out your brow hair color in pure daylight.
Take a mirror and walk outside, or stand next to an open window and use natural light to get a clearer view of your brow’s natural color. -
Look through the images on the brow color chart and compare your brow hair color with our happy clients. From there, you will find your perfect match with our TrueColor shades.
Brow Tip from Elle Wilson, Creator of TrueBrow
If you love a soft look during the day and a stronger look in the evening, you can choose two colors to give you extra versatility and flexibility to get your brows just the way you like it. Or you may decide to have one color and use the ultra precise Beautifully Bold Brush to achieve simply irresistible boldness with no effort.
TrueColor Ingredients
Talc, Zinc Sterate, isoprophyl Myristate, Cetyl Palmitate, Petroleum, Kaolin, Dimenthicone, Mica, Equisetum Arvense Extract, Cellulose, Caprylic/ Capric Triglyceride, Methyl Paraben, Propyi Paraben, Phenoxyethanol, Tocopherol, Ascorbyl Palmitate(+/- May Contain: Titanimum Dioxides (CI77891), Iron Oxides (CI77491 CI77499), Bismuth Oxychloride (CI77163), Carmine (75470)
Let’s talk about Talc.
Any ingredient used in TrueBrow™ products is used in the purest form. This includes the Talc used in TrueColor, which is in its purest form and is completely safe for you.
